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This guide is divided into sections to help you navigate researching your Marketing Plan Assignment for BU352. It will have you ask some questions of your research to make sure you are on the right track with your work. <\/p>\n\n

There are two sections on using Library Databases - Section 1 (Databases - Your Marketing Plan) includes a description of what you'll find in various marketing databases and Section 2 (Databases - Demos) includes demos of some of these resources. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"936c198a-2182-49ac-8f40-82b062339246"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"b6ed9a82-9580-4e4b-a46e-3b1635682ba5","metadata":{"contentType":"Column","license":"U","title":"Using this Guide"}},{"params":{"content":[{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"elements":[{"x":2.1739130434782612,"y":34.334763948497852,"width":56.756756756756751,"height":42.780748663101605,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"

For help with your BU352 Marketing Plan Project, please get in touch with your librarian, Matt Rohweder. <\/span><\/p>\n\n

You can either email him at mrohweder@wlu.ca<\/a> or book an appointment with him by visiting: https:\/\/bit.ly\/BookMattR<\/a> <\/span><\/p>\n\n

<\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"9038e005-87be-40f8-acd8-521bae0f34b3"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":2.7027027027027026,"y":13.36898395721925,"width":40,"height":16.042780748663102,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Getting Help<\/span><\/h2>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"5bede617-e5f7-4a51-a4fb-3d7940e0f02f"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":62.162162162162161,"y":16.042780748663102,"width":33.783783783783782,"height":66.577540106951872,"action":{"library":"H5P.Image 1.1","params":{"decorative":false,"contentName":"Image","file":{"path":"images\/file-6495b33cb5748.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1600,"height":1600},"alt":"Image of Matt Rohweder, business librarian"},"metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"0c9454c8-53b9-480a-80cb-e978ec11c195"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"summarySlideSolutionButton":true,"summarySlideRetryButton":true,"enablePrintButton":false,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"}},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","accessibilityProgressBarLabel":"Choose slide to display","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results","slideshowNavigationLabel":"Slideshow navigation"}},"metadata":{"title":"Getting Help","license":"U","contentType":"Course Presentation"},"subContentId":"207b80f3-6fcd-4cb4-934b-4b83628edb1d"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"56abd628-abfb-4fd2-8b62-c7b45cf2b774","metadata":{"contentType":"Column","license":"U","title":"Getting Help"}},{"params":{"content":[{"content":{"params":{"panels":[{"content":{"params":{"text":"
A large part of research is knowing what you need and where you might find it. <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
A tip I find usually helps me with doing effective and efficient research is pre-research, otherwise known as brainstorming. For instance, you might want to make a list of the requirements for your assignment(s) and then consider which database(s) would work best for each item. <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
Also, consider these before jumping into your research: <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
\n\t
\n\t
What exactly is your industry?<\/span><\/span><\/span><\/span><\/span><\/p>\n\t<\/li>\n<\/ul>\n\n
This might seem extremely commonsensical to you, but keep in mind that when you're developing a product or service, you might shift into multiple categories. For example, if you are working in the food and beverage category and are designing a product that has some health benefit, you might need to look at multiple sectors. Gum is a good example of this. On one hand, you are looking at the confectonary category (i.e. gum), but if you add something to that product (e.g., teeth whitening, nicotine, etc) you will need to look at the functional foods category. So, never assume you know exactly what category you're working in until you look at all the possibilities. <\/p>\n\n
\n\t
\n\t
What kinds of products are part of your industry?<\/span><\/span><\/span><\/span><\/span><\/p>\n\t<\/li>\n<\/ul>\n\n
This is a good way of making sure you are developing a new project. Many students have worked with me and looked into their produck, only to discover that the idea they're developing already exists. <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
It helps to get a sense of your industry\/market before you move forward, it will help you figure out exactly what you need and how to position yourself as you do your research.<\/span><\/span><\/span><\/span><\/span><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"7d6d83a3-9022-43fc-8ad5-585afd06d98c","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Assess Your Needs"},{"content":{"params":{"text":"
While using Google can be beneficial, as you will be able to find information on Marketing, there are several challenges you need to keep in mind. <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
\n\t
Paywalls \u2013 a lot of articles, marketing and consumer reports, etc., are usually found behind paywalls (some quite can be pricy). <\/span><\/span><\/span><\/span><\/span>\n\n\t
\n\t\t
Tip: You might<\/span> be able to access the first few pages of a report and then supplement that information elsewhere (e.g., Statista Reports<\/a>). <\/span><\/span><\/span><\/span><\/span><\/li>\n\t<\/ul>\n\t<\/li>\n\t
Bias \u2013 Depending on the author, editor, creator of a particular article or reports, you might not be getting the most objective perspective on the issue<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Misinformation \u2013 at times, particular companies or reports can have their information wrong. They might be posting old data or have interpreted the data in a specific way. <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
I am not saying don\u2019t <\/span>use Google, as it is an excellent source of information, but use it wisely and effectively. You should prioritize the Library and its resources. <\/span><\/span><\/span><\/span><\/span><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"8f6e3baf-0fae-42d5-b402-19899943243b","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Using Google"}],"hTag":"h2"},"library":"H5P.Accordion 1.0","metadata":{"contentType":"Accordion","license":"U","title":"Getting Started"},"subContentId":"b9d39caa-22e6-4dd1-ad81-60c04fee71f7"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"893dd84c-8d35-43c6-a887-c89db8954acb","metadata":{"contentType":"Column","license":"U","title":"Getting Started"}},{"params":{"content":[{"content":{"params":{"text":"
This is just a seclection of some of the things you'll need to research for your Marketing Plan. Remember, it is always a good idea to look at the requirements of your assignment and determine where to find that information as you start your work.<\/p>\n\n
Company Information <\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n\n
\n\t
Market share<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Analysis reports <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Financial information <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Industry \/ Market Information <\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n\n
\n\t
Major competitors? <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
The outlook of the industry <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Any major trends? Or innovations in the industry? What are their implications?<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Consumer Information <\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n\n
\n\t
Consumer demographics <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Consumer values, behaviour, motivations, etc.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"244688f1-bcbe-471b-a4a3-0c8b956f1cf9"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"dca90455-a40b-4a67-ae93-90321c09faa0","metadata":{"contentType":"Column","license":"U","title":"Your Marketing Plan"}},{"params":{"content":[{"content":{"params":{"panels":[{"content":{"params":{"text":"
This is an essential database for this assignment. It is one of the best resources for marketing information. In it you will find: <\/p>\n\n
\n\t
Some company information <\/li>\n\t
Market Share information<\/li>\n\t
breakdowns of company shares, brand shares, products by ingredients, distribution channels, and so on<\/li>\n\t
Market outlook - which includes examples of why the market is acting in that way<\/li>\n\t
Discussion of marketing trends with examples<\/li>\n\t
Extensive consumer demographic information <\/li>\n<\/ul>\n\n
Access Passport here<\/a><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"50a3b161-32ee-4319-a4c7-2e9ff3b5972c","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Passport"},{"content":{"params":{"text":"This an excellent marketing databse which includes: \n\n
\n\t
Global coverage of public and (some) private companies<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Business descriptions, SWOTS, competitive environment, Five-Forces<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Contains case studies - marketing CS which can include examples from your industries <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Access MarketLine here<\/span><\/span><\/span><\/span><\/span><\/a><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"0b124a40-968c-44ae-a8b5-871c5f75eb71","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"MarketLine"},{"content":{"params":{"text":"
Another key database, which includes industry and marketing reports from a wide array of industries, some of which can be quite niche and uncommon. Reports include: <\/p>\n\n
\n\t
Extensive industry information, including c<\/span><\/span><\/span><\/span><\/span>ompetitive environment, outlook & current state.<\/span><\/span><\/li>\n\t
A really strong look at competitiors in any industry with a great marketshare<\/span><\/span><\/li>\n<\/ul>\n\n
Access IBISWorld here<\/span><\/span><\/a><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"982a79ee-05cf-4f18-8a0e-77aa016b639e","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"IBISWorld"},{"content":{"params":{"text":"
<\/p>\n\n
This is primarily a public company database, but can be used effectively for this assignment, especially the financial section. Includes: <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
\n\t
Details business description, histories, financials, etc. <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Financial statements (up to 15 years) which can be useful for your financial analysis <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
InvestText Analyst reports <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Access Merget Online Here<\/span><\/span><\/span><\/span><\/span><\/a><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"320f6ebc-85d7-4a32-a550-557fa6ca8bcf","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Merget OnLine"},{"content":{"params":{"text":"
A useful resoruce to look at advertising rates in Canada. This can be especially useful when doing your financial breakdown as you can look at various marekting agencies and types of marketing to see what your costs may be. <\/p>\n\n
Access CARD Online Here <\/a><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"7c8eff56-6d18-4390-b5d7-f93752431c94","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"CARD Online"}],"hTag":"h2"},"library":"H5P.Accordion 1.0","metadata":{"contentType":"Accordion","license":"U","title":"Databases for your Marketing Plan"},"subContentId":"ba5d8146-537c-4512-8174-721ce8a1812b"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"1b5de6db-3eba-4950-8226-c84222874fd2","metadata":{"contentType":"Column","license":"U","title":"Databases - Your Marketing Plan"}},{"params":{"content":[{"content":{"params":{"text":"
This video will show you how to find Analysis and Statistics in Passport<\/a>. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2d10f0b1-118d-477d-8208-697f97743e0e"},"useSeparator":"auto"},{"useSeparator":"enabled","content":{"params":{"interactiveVideo":{"video":{"startScreenOptions":{"title":"Interactive Video","hideStartTitle":false},"textTracks":{"videoTrack":[{"label":"Subtitles","kind":"subtitles","srcLang":"en","track":{"path":"files\/track-652d5a2b9286c.vtt","mime":"text\/plain","copyright":{"license":"U"}}}]},"files":[{"path":"videos\/files-652d5993b38b0.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"assets":{"endscreens":[{"time":157.53600900000001,"label":"2:37 Submit screen"}]},"summary":{"task":{"library":"H5P.Summary 1.10","params":{"intro":"Choose the correct statement.","overallFeedback":[{"from":0,"to":100}],"solvedLabel":"Progress:","scoreLabel":"Wrong answers:","resultLabel":"Your result","labelCorrect":"Correct.","labelIncorrect":"Incorrect! Please try again.","alternativeIncorrectLabel":"Incorrect","labelCorrectAnswers":"Correct answers.","tipButtonLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","progressText":"Progress :num of :total","summaries":[{"subContentId":"a0953048-17af-4fdb-b6a7-fc3e6037d14e","tip":""}]},"subContentId":"2d9bd2d4-af2c-478c-a673-11ecb4eeb04d","metadata":{"contentType":"Summary","license":"U","title":"Untitled Summary"}},"displayAt":3}},"override":{"autoplay":false,"loop":false,"showBookmarksmenuOnLoad":false,"showRewind10":false,"preventSkippingMode":"none","deactivateSound":false},"l10n":{"interaction":"Interaction","play":"Play","pause":"Pause","mute":"Mute, currently unmuted","unmute":"Unmute, currently muted","quality":"Video Quality","captions":"Captions","close":"Close","fullscreen":"Fullscreen","exitFullscreen":"Exit Fullscreen","summary":"Open summary dialog","bookmarks":"Bookmarks","endscreen":"Submit screen","defaultAdaptivitySeekLabel":"Continue","continueWithVideo":"Continue with video","more":"More player options","playbackRate":"Playback Rate","rewind10":"Rewind 10 Seconds","navDisabled":"Navigation is disabled","navForwardDisabled":"Navigating forward is disabled","sndDisabled":"Sound is disabled","requiresCompletionWarning":"You need to answer all the questions correctly before continuing.","back":"Back","hours":"Hours","minutes":"Minutes","seconds":"Seconds","currentTime":"Current time:","totalTime":"Total time:","singleInteractionAnnouncement":"Interaction appeared:","multipleInteractionsAnnouncement":"Multiple interactions appeared.","videoPausedAnnouncement":"Video is paused","content":"Content","answered":"@answered answered","endcardTitle":"@answered Question(s) answered","endcardInformation":"You have answered @answered questions, click below to submit your answers.","endcardInformationOnSubmitButtonDisabled":"You have answered @answered questions.","endcardInformationNoAnswers":"You have not answered any questions.","endcardInformationMustHaveAnswer":"You have to answer at least one question before you can submit your answers.","endcardSubmitButton":"Submit Answers","endcardSubmitMessage":"Your answers have been submitted!","endcardTableRowAnswered":"Answered questions","endcardTableRowScore":"Score","endcardAnsweredScore":"answered","endCardTableRowSummaryWithScore":"You got @score out of @total points for the @question that appeared after @minutes minutes and @seconds seconds.","endCardTableRowSummaryWithoutScore":"You have answered the @question that appeared after @minutes minutes and @seconds seconds.","videoProgressBar":"Video progress"}},"library":"H5P.InteractiveVideo 1.26","metadata":{"contentType":"Interactive Video","license":"U","title":"Passport"},"subContentId":"3a2452c2-6cd3-4753-8b4f-5b228ab5c313"}},{"content":{"params":{"text":"
This video demonstrates how to find an industry report in the gardening industry on IBISWorld<\/a>. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"4dce49ab-0ebf-4ffe-a1fa-d6370cf13b0c"},"useSeparator":"auto"},{"content":{"params":{"interactiveVideo":{"video":{"startScreenOptions":{"title":"Interactive Video","hideStartTitle":false},"textTracks":{"videoTrack":[{"label":"Subtitles","kind":"subtitles","srcLang":"en","track":{"path":"files\/track-652d5ca292354.vtt","mime":"text\/plain","copyright":{"license":"U"}}}]},"files":[{"path":"videos\/files-652d5c934d0f7.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"assets":{},"summary":{"task":{"library":"H5P.Summary 1.10","params":{"intro":"Choose the correct statement.","summaries":[{"subContentId":"a044e329-1be1-4dd1-910f-ccb449a7928d","summary":["
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Market outlook can be found in the Companies section of an IBISWorld Report <\/p>\n","
Market outlook can be found in the Key Statistics section of an IBISWorld Report <\/p>\n"],"tip":""}],"overallFeedback":[{"from":0,"to":100}],"solvedLabel":"Progress:","scoreLabel":"Wrong answers:","resultLabel":"Your result","labelCorrect":"Correct.","labelIncorrect":"Incorrect! Please try again.","alternativeIncorrectLabel":"Incorrect","labelCorrectAnswers":"Correct answers.","tipButtonLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","progressText":"Progress :num of :total"},"subContentId":"518befe2-8860-403c-b0f2-e247a4f1563e","metadata":{"contentType":"Summary","license":"U","title":"Untitled Summary"}},"displayAt":3}},"override":{"autoplay":false,"loop":false,"showBookmarksmenuOnLoad":false,"showRewind10":false,"preventSkippingMode":"none","deactivateSound":false},"l10n":{"interaction":"Interaction","play":"Play","pause":"Pause","mute":"Mute, currently unmuted","unmute":"Unmute, currently muted","quality":"Video Quality","captions":"Captions","close":"Close","fullscreen":"Fullscreen","exitFullscreen":"Exit Fullscreen","summary":"Open summary dialog","bookmarks":"Bookmarks","endscreen":"Submit screen","defaultAdaptivitySeekLabel":"Continue","continueWithVideo":"Continue with video","more":"More player options","playbackRate":"Playback Rate","rewind10":"Rewind 10 Seconds","navDisabled":"Navigation is disabled","navForwardDisabled":"Navigating forward is disabled","sndDisabled":"Sound is disabled","requiresCompletionWarning":"You need to answer all the questions correctly before continuing.","back":"Back","hours":"Hours","minutes":"Minutes","seconds":"Seconds","currentTime":"Current time:","totalTime":"Total time:","singleInteractionAnnouncement":"Interaction appeared:","multipleInteractionsAnnouncement":"Multiple interactions appeared.","videoPausedAnnouncement":"Video is paused","content":"Content","answered":"@answered answered","endcardTitle":"@answered Question(s) answered","endcardInformation":"You have answered @answered questions, click below to submit your answers.","endcardInformationOnSubmitButtonDisabled":"You have answered @answered questions.","endcardInformationNoAnswers":"You have not answered any questions.","endcardInformationMustHaveAnswer":"You have to answer at least one question before you can submit your answers.","endcardSubmitButton":"Submit Answers","endcardSubmitMessage":"Your answers have been submitted!","endcardTableRowAnswered":"Answered questions","endcardTableRowScore":"Score","endcardAnsweredScore":"answered","endCardTableRowSummaryWithScore":"You got @score out of @total points for the @question that appeared after @minutes minutes and @seconds seconds.","endCardTableRowSummaryWithoutScore":"You have answered the @question that appeared after @minutes minutes and @seconds seconds.","videoProgressBar":"Video progress"}},"library":"H5P.InteractiveVideo 1.26","metadata":{"contentType":"Interactive Video","license":"U","title":"IBISWorld"},"subContentId":"e506cef8-1c9f-4ab5-a921-d28bc80a24d0"},"useSeparator":"enabled"},{"content":{"params":{"text":"
This video shows you how to search in MarketLine<\/a> for reports based on the garden and nature industries. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"365d3b27-3aba-4775-98cd-31d751624513"},"useSeparator":"auto"},{"useSeparator":"auto","content":{"params":{"interactiveVideo":{"video":{"startScreenOptions":{"title":"Interactive Video","hideStartTitle":false},"textTracks":{"videoTrack":[{"label":"Subtitles","kind":"subtitles","srcLang":"en","track":{"path":"files\/track-652d6dc5756ae.vtt","mime":"text\/plain","copyright":{"license":"U"}}}]},"files":[{"path":"videos\/files-652d6d8abf2c1.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"assets":{},"summary":{"task":{"library":"H5P.Summary 1.10","params":{"intro":"Choose the correct statement.","summaries":[{"subContentId":"73acc69c-e06e-4c77-9572-a9bf91d86f6e","tip":""}],"overallFeedback":[{"from":0,"to":100}],"solvedLabel":"Progress:","scoreLabel":"Wrong answers:","resultLabel":"Your result","labelCorrect":"Correct.","labelIncorrect":"Incorrect! Please try again.","alternativeIncorrectLabel":"Incorrect","labelCorrectAnswers":"Correct answers.","tipButtonLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","progressText":"Progress :num of :total"},"subContentId":"320edba5-8bd7-45fe-8c6a-42bdacb6cfc2","metadata":{"contentType":"Summary","license":"U","title":"Untitled Summary"}},"displayAt":3}},"override":{"autoplay":false,"loop":false,"showBookmarksmenuOnLoad":false,"showRewind10":false,"preventSkippingMode":"none","deactivateSound":false},"l10n":{"interaction":"Interaction","play":"Play","pause":"Pause","mute":"Mute, currently unmuted","unmute":"Unmute, currently muted","quality":"Video Quality","captions":"Captions","close":"Close","fullscreen":"Fullscreen","exitFullscreen":"Exit Fullscreen","summary":"Open summary dialog","bookmarks":"Bookmarks","endscreen":"Submit screen","defaultAdaptivitySeekLabel":"Continue","continueWithVideo":"Continue with video","more":"More player options","playbackRate":"Playback Rate","rewind10":"Rewind 10 Seconds","navDisabled":"Navigation is disabled","navForwardDisabled":"Navigating forward is disabled","sndDisabled":"Sound is disabled","requiresCompletionWarning":"You need to answer all the questions correctly before continuing.","back":"Back","hours":"Hours","minutes":"Minutes","seconds":"Seconds","currentTime":"Current time:","totalTime":"Total time:","singleInteractionAnnouncement":"Interaction appeared:","multipleInteractionsAnnouncement":"Multiple interactions appeared.","videoPausedAnnouncement":"Video is paused","content":"Content","answered":"@answered answered","endcardTitle":"@answered Question(s) answered","endcardInformation":"You have answered @answered questions, click below to submit your answers.","endcardInformationOnSubmitButtonDisabled":"You have answered @answered questions.","endcardInformationNoAnswers":"You have not answered any questions.","endcardInformationMustHaveAnswer":"You have to answer at least one question before you can submit your answers.","endcardSubmitButton":"Submit Answers","endcardSubmitMessage":"Your answers have been submitted!","endcardTableRowAnswered":"Answered questions","endcardTableRowScore":"Score","endcardAnsweredScore":"answered","endCardTableRowSummaryWithScore":"You got @score out of @total points for the @question that appeared after @minutes minutes and @seconds seconds.","endCardTableRowSummaryWithoutScore":"You have answered the @question that appeared after @minutes minutes and @seconds seconds.","videoProgressBar":"Video progress"}},"library":"H5P.InteractiveVideo 1.26","metadata":{"contentType":"Interactive Video","license":"U","title":"Untitled Interactive Video"},"subContentId":"293d974c-91a2-4166-a73a-0915c337ce2b"}},{"content":{"params":{"text":"
This video shows you how to find Case Studies in MarketLine. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"e6f738ec-891e-4ad8-a4c5-3bfbf03303b7"},"useSeparator":"auto"},{"content":{"params":{"interactiveVideo":{"video":{"startScreenOptions":{"title":"Interactive Video","hideStartTitle":false},"textTracks":{"videoTrack":[{"label":"Subtitles","kind":"subtitles","srcLang":"en","track":{"path":"files\/track-652d6e966244c.vtt","mime":"text\/plain","copyright":{"license":"U"}}}]},"files":[{"path":"videos\/files-652d6e7ce2d97.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"assets":{},"summary":{"task":{"library":"H5P.Summary 1.10","params":{"intro":"Choose the correct statement.","summaries":[{"subContentId":"73acc69c-e06e-4c77-9572-a9bf91d86f6e","tip":""}],"overallFeedback":[{"from":0,"to":100}],"solvedLabel":"Progress:","scoreLabel":"Wrong answers:","resultLabel":"Your result","labelCorrect":"Correct.","labelIncorrect":"Incorrect! Please try again.","alternativeIncorrectLabel":"Incorrect","labelCorrectAnswers":"Correct answers.","tipButtonLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","progressText":"Progress :num of :total"},"subContentId":"320edba5-8bd7-45fe-8c6a-42bdacb6cfc2","metadata":{"contentType":"Summary","license":"U","title":"Untitled Summary"}},"displayAt":3}},"override":{"autoplay":false,"loop":false,"showBookmarksmenuOnLoad":false,"showRewind10":false,"preventSkippingMode":"none","deactivateSound":false},"l10n":{"interaction":"Interaction","play":"Play","pause":"Pause","mute":"Mute, currently unmuted","unmute":"Unmute, currently muted","quality":"Video Quality","captions":"Captions","close":"Close","fullscreen":"Fullscreen","exitFullscreen":"Exit Fullscreen","summary":"Open summary dialog","bookmarks":"Bookmarks","endscreen":"Submit screen","defaultAdaptivitySeekLabel":"Continue","continueWithVideo":"Continue with video","more":"More player options","playbackRate":"Playback Rate","rewind10":"Rewind 10 Seconds","navDisabled":"Navigation is disabled","navForwardDisabled":"Navigating forward is disabled","sndDisabled":"Sound is disabled","requiresCompletionWarning":"You need to answer all the questions correctly before continuing.","back":"Back","hours":"Hours","minutes":"Minutes","seconds":"Seconds","currentTime":"Current time:","totalTime":"Total time:","singleInteractionAnnouncement":"Interaction appeared:","multipleInteractionsAnnouncement":"Multiple interactions appeared.","videoPausedAnnouncement":"Video is paused","content":"Content","answered":"@answered answered","endcardTitle":"@answered Question(s) answered","endcardInformation":"You have answered @answered questions, click below to submit your answers.","endcardInformationOnSubmitButtonDisabled":"You have answered @answered questions.","endcardInformationNoAnswers":"You have not answered any questions.","endcardInformationMustHaveAnswer":"You have to answer at least one question before you can submit your answers.","endcardSubmitButton":"Submit Answers","endcardSubmitMessage":"Your answers have been submitted!","endcardTableRowAnswered":"Answered questions","endcardTableRowScore":"Score","endcardAnsweredScore":"answered","endCardTableRowSummaryWithScore":"You got @score out of @total points for the @question that appeared after @minutes minutes and @seconds seconds.","endCardTableRowSummaryWithoutScore":"You have answered the @question that appeared after @minutes minutes and @seconds seconds.","videoProgressBar":"Video progress"}},"library":"H5P.InteractiveVideo 1.26","metadata":{"contentType":"Interactive Video","license":"U","title":"Untitled Interactive Video"},"subContentId":"0e9e4520-7976-4963-b5b4-9e72295fc6e9"},"useSeparator":"auto"},{"content":{"params":{"text":"
This video will show you how to find financial information for a public company in your industry or market using Mergent Online<\/a>. You can use this information as part of the financial breakdown\/analysis section of your assignment. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"f0804d50-3d3b-4265-90c8-4103e39d0dd7"},"useSeparator":"auto"},{"content":{"params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-652d7584ba32b.mp4","mime":"video\/mp4","copyright":{"license":"U"}}],"a11y":[{"kind":"descriptions","srcLang":"en","track":{"path":"files\/track-652d75942233a.vtt","mime":"text\/plain","copyright":{"license":"U"}}}]},"library":"H5P.Video 1.6","metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"5af8a20b-7edc-4606-a87e-acc8512b0d49"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","subContentId":"f6f85b5f-d166-49cd-b99f-481e0ccc7e3b","metadata":{"contentType":"Column","license":"U","title":"Databases - Demos"}},{"params":{"content":[{"content":{"params":{"panels":[{"content":{"params":{"text":"
This section will help demonstrate for you how to find articles using Business Source Complete<\/a>. There are a number of reasons why articles are so essential when doing any kind of marketing research. <\/p>\n\n
Allows you to see key pieces of information that other databases might not reveal: <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
\n\t
external pressures happening in your market\/industry<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
major innovations or marketing trends in your industry<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Is a key resource when doing any kind of environmental scan<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Helps find information on social enterprises, which can be difficult to research using other means <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
They are also an excellent source of consumer information, including <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
\n\t
Demographic information<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Consumer surveys <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Consumer attitudes & buying behaviour<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Reactions to products, companies, marketing & issues <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Searching for articles requires you to use some keywords that you will need to brainstorm. To get you started see the list below:<\/span><\/p>\n\n
\n\t
gardening, yard word, garden centres<\/span><\/li>\n\t
nature, natrual, organic, farming, <\/span><\/li>\n\t
And so on - it is best to brainstorm by looking at the project your designing and coming up with search terms that work best for you and your market<\/span><\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"ba117eec-2f0b-4ea2-a335-bb533d37da34"},"title":"Using & Finding Articles"},{"content":{"params":{"text":"
There are three types of articles that you need to be concerned with. They are: <\/p>\n\n
Popular Publications<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n
\n\t
Examples include: The Globe & Mail, New York Times, The Economist <\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Good resources for discussions of the impacts of marketing on general population<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Good Business sections: The Financial Times, NYT Business News<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Consumer survey information <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Trade Publications <\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n
\n\t
Examples include Forbes, Harvard Business Review<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Might contain information about Marketing, your industry, and consumer behavior <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n
Academic Publications <\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n
\n\t
Examples include: Journal of Strategic Marketing, Journal of Consumer Research, Journal of Marketing<\/span><\/span><\/span><\/span><\/span><\/li>\n\t
Might contain studies on Marketing, consumer behaviour, and industry analysis<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1f1a1f2f-f736-47ec-a99c-4a215cbc6705"},"title":"Types of Articles"},{"content":{"params":{"text":"
There are a number of key databases that focus on Business Material, I highly recommend you use all or some combination of these: <\/span><\/p>\n\n
Business Source Complete <\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n
This database includes all three types of articles and is an excellent place to find marketing information <\/span><\/p>\n\n
ProQuest One Business <\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n
This database, which has all three types of articles, can be an excellent resource to better understand an industry or market. <\/span><\/p>\n\n
Factiva<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n
This database is mostly popular articles and contains excellent consumer surveys and consumer demographic information <\/span><\/span><\/span><\/span><\/span><\/p>\n\n
Canadian Business and Current Affairs<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n
This database has a specific focus on Canada and is a good source to get industry and competitive environment information within Canada.<\/span> <\/span><\/span><\/span><\/span><\/span><\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"e3b1479d-5315-4363-b094-ff720189bf3e"},"title":"Article Databases"}],"hTag":"h2"},"library":"H5P.Accordion 1.0","metadata":{"contentType":"Accordion","license":"U","title":"Untitled Accordion"},"subContentId":"eccb65f4-75ab-493e-a660-6d127313bf47"},"useSeparator":"auto"},{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"slideBackgroundSelector":{},"elements":[{"x":10.989010989010989,"y":21.797360248447205,"width":72.213500784929352,"height":52.795031055900616,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Finding Trade & Academic Journal Articles using Business Source Complete<\/strong><\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"8583885c-e9fa-4f51-b244-4c5b66d2fc46"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":82.672233820459283,"y":87.216494845360828,"width":15.44885177453027,"height":10.103092783505156,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-5d80eaa264bdb.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":260,"height":88},"alt":"Laurier University Logo","decorative":false},"metadata":{"contentType":"Image","license":"U","title":"Laurier University Logo"},"subContentId":"4e592230-24fd-4cfa-a036-a8a720f86c09"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":5.2192066805845512,"y":89.690721649484544,"width":16.492693110647181,"height":5.7731958762886606,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
library.wlu.ca<\/strong><\/span><\/span><\/a><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2eb33bef-22d5-4801-9984-84cd3f741b14"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.2992125984251972,"y":90.342679127725859,"width":59.290187891440503,"height":7.8350515463917532,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Articles from Business Source Complete<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"cf3e0b7d-af5e-4fa3-83de-a623bb5f5f9b"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.7095761381475674,"y":3.1055900621118013,"width":92.621664050235481,"height":77.639751552795033,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Start by opening Business Source Complete.<\/a> Once you're on the main search page, enter keywords related to your search into the search bar and click Search. <\/span><\/p>\n\n
Tip: You may want to include the name of your company or individuals associated with that company AND some concept you are researching. <\/span><\/p>\n\n
For example, if I wanted to know about corporate culture at Google, I would search: <\/span><\/p>\n\n
Alphabet Inc AND<\/strong> Corporate Culture<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"d1d5953b-4752-4e37-a8fb-26c9ee38f384"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.2992125984251972,"y":90.342679127725859,"width":59.290187891440503,"height":7.8350515463917532,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
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On the results page, you will need to narrow your results. Using the Refine Results menu on the left of the screen, alter the date to the timeline you want and then select your source type. Here, we will select Trade Publications. The page will then refresh. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"32466e9a-15c2-4df3-804b-46f245b42705"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":3.1397174254317113,"y":31.05590062111801,"width":95.761381475667193,"height":55.900621118012417,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e73bb936846.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"7fbd8aa3-58fc-4e80-a799-ab61f450d388"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"fillSlideBackground":"#ffffff"},"elements":[{"x":6.2794348508634226,"y":27.950310559006208,"width":81.632653061224488,"height":65.217391304347828,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Once your page has refreshed, go through the results to see if there are any trade journal articles that will be useful. <\/span><\/p>\n\n
When you find one, click on the title to bring you to the article information page. Here you can either download the article (usually as a PDF) or you can email yourself a copy of the article (besure to include a citation for your bibliography). <\/span><\/p>\n\n
(<\/span>See the next slide for a video demonstration)<\/strong><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"beacd75c-2580-4c1b-9689-9a725e9b32f7"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.2794348508634226,"y":9.316770186335404,"width":39.979123173277664,"height":16.082474226804123,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Trade Publications from Business Source Complete<\/strong><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"0d50aff7-609b-4e35-b2bf-dbca7874447d"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e880e8451.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":3.1397174254317108,"y":0,"width":95.761381475667193,"height":99.378881987577628,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e7440ba3723.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"498cab76-fd62-47cb-9b32-669405b21461"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"elements":[{"x":20.408163265306122,"y":31.05590062111801,"width":64.364207221350071,"height":40.062111801242231,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
In the next section, we'll look at how to find Newspaper Articles from Factiva<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"53abc643-db2a-4e21-8f68-5f85a0edc278"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{"imageGlobalBackground":{"path":"images\/imageGlobalBackground-5d80e81318bd2.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"enablePrintButton":true,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"},"summarySlideSolutionButton":true,"summarySlideRetryButton":true},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","accessibilityProgressBarLabel":"Choose slide to display","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results","slideshowNavigationLabel":"Slideshow navigation"}},"metadata":{"title":"Finding Articles","authors":[{"name":"Laurier Library","role":"Author"}],"license":"U","contentType":"Course Presentation"},"subContentId":"7b7e1ff9-8e70-4597-8fac-368082c11c5c"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","metadata":{"contentType":"Column","license":"U","title":"Finding and Using Articles"},"subContentId":"79b14c14-05f2-47ea-b88b-3659ba9c3ca2"},{"params":{"content":[{"content":{"params":{"text":"
This section will help you prepare citaitons for your proposal and essay, as well as show you how to use a citation management program (such as Zotero). <\/span><\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"CC BY-NC","title":"Intro","authors":[{"name":"mrohweder","role":"Author"}],"licenseVersion":"4.0"},"subContentId":"e994c64e-6f46-482d-8c85-53b7f9b1756a"},"useSeparator":"auto"},{"content":{"params":{"presentation":{"slides":[{"elements":[{"x":3.1397174254317113,"y":18.633540372670808,"width":51.64835164835165,"height":68.322981366459629,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-61606cb5ae06a.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":5760,"height":3840},"alt":"A laptop is sitting on a desk with a written document open on the screen","decorative":false},"metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"f7cbc772-7215-45c9-9cec-c6ca9203728e"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":56.514913657770805,"y":6.2208695652173907,"width":43.485086342229195,"height":86.956521739130423,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Citations are an essential part of writing an academic paper, but there are a lot of ways to make them easy to create and manage throughout the writing process. <\/span><\/p>\n\n
For example, many databases, incuding the Library's main search feature, can provide you with ready made citations. We'll take a look at how to create citations using some databases over the next couple of screens. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"08a314aa-95d4-4fac-8e45-6316a7e0e98e"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}},{"elements":[{"x":1.0989010989010988,"y":3.1055900621118009,"width":98.901098901098905,"height":40.062111801242231,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Here is an example of creating a citaiton in any ProQuest Database (e.g. Sociological Abstracts, Sociology @ ProQuest) from the Article Information page <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"205e264f-3dc8-47c3-bf92-c3e7fd98e975"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":1.0989010989010988,"y":18.633540372670808,"width":98.901098901098905,"height":80.74534161490682,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-6160985c463fb.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"f0bf59c7-1af0-405e-9d70-f803798217ea"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}},{"elements":[{"x":1.5698587127158554,"y":3.1055900621118013,"width":95.761381475667193,"height":40.062111801242231,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Here is an example of creating a citaiton in any EbscoHost Database (e.g. Sociology @ EbscoHost) from the Article Information page<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"5d927e30-1560-4608-bf80-51a272b901eb"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":1.5698587127158554,"y":21.768260869565218,"width":98.430141287284144,"height":74.534161490683232,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61609c2406bc2.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"e907c16e-9183-4b6f-b2f0-7a9e1e6d91dc"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}},{"elements":[{"x":1.5698587127158554,"y":3.1055900621118013,"width":95.761381475667193,"height":15.527950310559005,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Here is an example of creating a citaiton in the Library's main search funciton (OMNI) <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"ce300098-3bca-4aba-b688-e0c64662d56b"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":1.5698587127158554,"y":18.657795031055901,"width":97.331240188383049,"height":80.74534161490682,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61609d3473cec.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"bdc11b58-f5b7-43b9-a29b-a1d682b7388c"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}},{"elements":[{"x":3.1397174254317113,"y":21.739130434782606,"width":42.229199372056513,"height":55.900621118012417,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-61609eac0e404.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1920,"height":1280},"alt":"A woman is writing in a journal","decorative":false},"metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"146408ff-e8dc-47a0-839b-e8c10a7b67e3"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":51.80533751962323,"y":27.950310559006208,"width":40,"height":40,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Organizing citations is as important as creating them. Next, we'll look at using the citation management software, Zotero, for how to best manage the citations for your paper. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"8af43f48-23f5-43b5-bd07-aa6f2c5a827c"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90,"globalBackgroundSelector":{}},"override":{"activeSurface":false,"hideSummarySlide":false,"summarySlideSolutionButton":true,"summarySlideRetryButton":true,"enablePrintButton":false,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"}},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","accessibilityProgressBarLabel":"Choose slide to display","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results","slideshowNavigationLabel":"Slideshow navigation"}},"library":"H5P.CoursePresentation 1.25","metadata":{"contentType":"Course Presentation","license":"CC BY-NC","title":"Creating Citations","authors":[{"name":"mrohweder","role":"Author"}],"licenseVersion":"4.0"},"subContentId":"1828a4c3-e719-4d9f-9022-b2749c507a4e"},"useSeparator":"auto"},{"content":{"params":{"text":"
Your best bet in finding citation templates for business citations is using the York University Business Citation Guide<\/a>. <\/p>\n\n
This guide provides you with templates and examples to cite Industry, Company, Marketing and other reports. <\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Your Best Bet"},"subContentId":"719bb56b-d398-4eba-9dbc-7e268770a525"},"useSeparator":"auto"}]},"library":"H5P.Column 1.16","metadata":{"contentType":"Column","license":"U","title":"Citation"},"subContentId":"912476db-8e0f-471f-bfef-f24eb8593d03"}],"behaviour":{"baseColor":"#1768c4","defaultTableOfContents":true,"progressIndicators":true,"progressAuto":true,"displaySummary":true},"read":"Read","displayTOC":"Display 'Table of contents'","hideTOC":"Hide 'Table of contents'","nextPage":"Next page","previousPage":"Previous page","chapterCompleted":"Page completed!","partCompleted":"@pages of @total completed","incompleteChapter":"Incomplete page","navigateToTop":"Navigate to the top","markAsFinished":"I have finished this page","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","bookProgressSubtext":"@count of @total pages","interactionsProgressSubtext":"@count of @total interactions","submitReport":"Submit Report","restartLabel":"Restart","summaryHeader":"Summary","allInteractions":"All interactions","unansweredInteractions":"Unanswered interactions","scoreText":"@score \/ @maxscore","leftOutOfTotalCompleted":"@left of @max interactions completed","noInteractions":"No interactions","score":"Score","summaryAndSubmit":"Summary & submit","noChapterInteractionBoldText":"You have not interacted with any pages.","noChapterInteractionText":"You have to interact with at least one page before you can see the summary.","yourAnswersAreSubmittedForReview":"Your answers are submitted for review!","bookProgress":"Book progress","interactionsProgress":"Interactions progress","totalScoreLabel":"Total score","a11y":{"progress":"Page @page of @total.","menu":"Toggle navigation menu"}}

Company Information <\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n\n\n\tMarket share<\/span><\/span><\/span><\/span><\/span><\/li>\n\tAnalysis reports <\/span><\/span><\/span><\/span><\/span><\/li>\n\t

Industry \/ Market Information <\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n\n\n\tMajor competitors? <\/span><\/span><\/span><\/span><\/span><\/li>\n\tThe outlook of the industry <\/span><\/span><\/span><\/span><\/span><\/li>\n\t