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This guide will help you find material related to market research. There are a lot of different materials you can tap into when conducting market research, but this guide will walk you through some of the fundamentals through the library. <\/span><\/p>\n\n

First, you will want to look at Industry Reports - make sure you have a good sense of your keywords (video games, computer games, the name of your company) as these will help you find the best resources possible. <\/span><\/p>\n\n

Business Articles are a huge part of any market research and I encourage you to you look at these resources, which will help you fill in any gaps necessary when conducting market reseach. <\/span><\/p>\n\n

I also encourage you to get in touch with me for further help - see the next section for contact information <\/span><\/strong><\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"4f1c8483-7e02-443f-b8f4-1052637dea12"},"useSeparator":"auto"}]},"library":"H5P.Column 1.17","subContentId":"dc10512c-c98b-474d-91c1-eb6cd91c9884","metadata":{"contentType":"Column","license":"U","title":"Introduction"}},{"params":{"content":[{"content":{"params":{"presentation":{"slides":[{"elements":[{"x":4.7095761381475665,"y":18.633540372670808,"width":34.53689167974882,"height":68.32298136645963,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-615f4261459fd.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1600,"height":1600},"alt":"Headshot of Librarian, Matt Rohweder"},"metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"18c4e715-48a5-409b-8d4b-4a7e077571b2"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":44,"y":12,"width":53.375196232339086,"height":80.74534161490682,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"

Getting Help<\/span><\/h2>\n\n
I'm Matt Rohweder, the Business Librarian. I'd be happy to help you with research for your proposal and essay, as well as citation questions. To set up a Zoom appointment with me, email me at mrohweder@wlu.ca<\/a><\/span><\/p>\n\n
*Please note: I try to observe email free evening and weekends. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"721fbf79-5e58-4d73-bb7f-b9802d01e1fa"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"summarySlideSolutionButton":true,"summarySlideRetryButton":true,"enablePrintButton":false,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"}},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results"}},"library":"H5P.CoursePresentation 1.25","metadata":{"contentType":"Course Presentation","license":"CC BY-NC","title":"Getting Help","authors":[{"name":"mrohweder","role":"Author"}],"licenseVersion":"4.0"},"subContentId":"fa81ed17-ef64-4978-a075-0ac095fccda1"},"useSeparator":"auto"}]},"library":"H5P.Column 1.17","subContentId":"bee53c4e-1326-4b35-9022-e22e174c5ab0","metadata":{"contentType":"Column","license":"U","title":"Getting Help"}},{"params":{"content":[{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"slideBackgroundSelector":{},"elements":[{"x":10.989010989010989,"y":21.797360248447205,"width":72.21350078492935,"height":52.795031055900616,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Finding Industry Reports using MarketLine<\/strong><\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2e64ab06-3171-4043-bf99-7b545618778b"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":82.67223382045928,"y":87.21649484536083,"width":15.44885177453027,"height":10.103092783505156,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-5d80eaa264bdb.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":260,"height":88},"alt":"Laurier University Logo"},"metadata":{"contentType":"Image","license":"U","title":"Laurier University Logo"},"subContentId":"7323a0e1-c947-42f5-85ca-12509d7e2c42"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":5.219206680584551,"y":89.69072164948454,"width":16.49269311064718,"height":5.773195876288661,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
library.wlu.ca<\/strong><\/span><\/span><\/a><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"508edf0c-6e68-453e-a19b-6a4fb4cf9762"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e828af98e.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":4.7095761381475665,"y":3.105590062111801,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in MarketLine<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b04d0cf5-bedf-4aa9-aec2-844066f12c41"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":7.849293563579278,"y":15.527950310559005,"width":86.49921507064364,"height":79.19254658385093,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
MarketLine <\/a>provides a number of different reports, some of which you might want to explore for this assignment. It includes:<\/span><\/p>\n\n
\n\t
Industry Report<\/span><\/li>\n\t
Company Reports<\/span><\/li>\n\t
Country Reports (PEST)<\/span><\/li>\n\t
Case Studies <\/span><\/li>\n\t
New Reports <\/span><\/li>\n<\/ul>\n\n
This guide will walk you through how to find an Industry Report. <\/span><\/p>\n\n
Note: MarketLine also contains company reports for Public Companies - do a search for your company name to see if it is included<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"feb06411-6267-451a-af65-28c547e0f2f2"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.299212598425197,"y":90.34267912772586,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
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Start by opening MarketLine. Once you're on the main search page, click on the arrow next to \"All Research\" and select \"Industry Reports. Then enter your desired industry in the search bar and click Search. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"eeb8d2f5-4c22-429a-b335-457c44a07918"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.279434850863423,"y":24.844720496894407,"width":89.32496075353218,"height":59.00621118012422,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e1d7bc6482a.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"17b65c2b-b6c0-483a-9992-86f38c25261b"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in MarketLine<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"a1028b0b-fed6-4394-9f17-8274b05fddea"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.709576138147567,"y":3.1055900621118013,"width":92.62166405023548,"height":24.844720496894407,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
On the results page, you will need to narrow your results. You can do this by selecting Geography<\/strong> from the left hand menu. A menu will appear at the top, select your desired country and click Show Results<\/strong>. All reports for your country will appear, click on the one you're interested in. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"f493144b-488d-401b-98c8-c0e5025a5383"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":3.139717425431711,"y":31.186956521739127,"width":96.86028257456829,"height":55.59006211180124,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e1d9f18994f.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"1048582c-1ec7-4493-acd4-5ec56df8dc02"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"fillSlideBackground":"#ffffff"},"elements":[{"x":6.279434850863423,"y":27.95031055900621,"width":81.63265306122449,"height":65.21739130434783,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Your report, as a searchable PDF, will open. You can navigate through the report using the Table of Contents, which is linked to different sections of the report. <\/span><\/p>\n\n
The report includes a Porter's Five Forces, as well as other essential data for your research. <\/span><\/p>\n\n
On the left hand side, you will see a series of tabs that can take you to other reports related to your research. <\/span><\/p>\n\n
(<\/span>See the next slide for a video demonstration)<\/strong><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"15cafbed-f4b8-4285-b378-a36b10a3498a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.279434850863423,"y":9.316770186335404,"width":39.979123173277664,"height":16.082474226804123,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in MarketLine<\/strong><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b0e0b15c-b89c-45fe-91dc-8f08bf82d032"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e880e8451.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":3.1397174254317113,"y":3.105590062111801,"width":95.76138147566719,"height":96.27329192546583,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e1dbf868b8b.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"9b2e84f2-deb0-486d-9497-487fc43b1bfb"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in MarketLine<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"a21a7bad-2a11-4cac-8971-ff4d347263cf"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.724409448818898,"y":3.105590062111801,"width":92.62166405023548,"height":24.844720496894407,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
You can download the report as either a PDF or a Word Document, or you can view it Online, which means large parts of the reprot are hyperlinked in the menu on the left. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"7bf57d4f-e7e2-4b46-886e-a76dc8aba38f"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.7095761381475665,"y":24.844720496894407,"width":92.62166405023548,"height":55.90062111801242,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e1e40043c90.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"3c66892b-a242-4103-a4e0-1d0cdc36a444"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"elements":[{"x":20.408163265306122,"y":31.05590062111801,"width":64.36420722135007,"height":40.06211180124223,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
In the next section, we'll look at how to find Indsutry Reports using IBISWorld. <\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"5cadd2c0-cfd7-4ec7-9fd9-b1b66ab77379"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{"imageGlobalBackground":{"path":"images\/imageGlobalBackground-5d80e81318bd2.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"enablePrintButton":true,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"},"summarySlideSolutionButton":true,"summarySlideRetryButton":true},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results"}},"metadata":{"title":"Industry Reports using Marketine","authors":[{"name":"Laurier Library","role":"Author"}],"license":"U","contentType":"Course Presentation"},"subContentId":"8087f8fc-e295-4fb3-8ffe-a1dfc633c343"},"useSeparator":"auto"},{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"slideBackgroundSelector":{},"elements":[{"x":10.989010989010989,"y":21.739130434782606,"width":72.21350078492935,"height":52.795031055900616,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Finding Industry Reports using IBISWorld<\/strong><\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"6ef65229-c442-4b15-9e2d-5281ff16f209"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":82.67223382045928,"y":87.21649484536083,"width":15.44885177453027,"height":10.103092783505156,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-5d80eaa264bdb.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":260,"height":88},"alt":"Laurier University Logo"},"metadata":{"contentType":"Image","license":"U","title":"Laurier University Logo"},"subContentId":"a79e2886-12b9-465e-ad44-4676ca29a262"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":5.219206680584551,"y":89.69072164948454,"width":16.49269311064718,"height":5.773195876288661,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
library.wlu.ca<\/strong><\/span><\/span><\/a><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"04050073-6d94-40d0-93ef-2f90a9b071c3"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e828af98e.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":4.7095761381475665,"y":3.105590062111801,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in IBISWorld<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"11056699-1a37-4ba8-b1e8-2d4df4f53c44"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":7.849293563579278,"y":15.527950310559005,"width":86.49921507064364,"height":79.19254658385093,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
IBISWorld<\/a> provides a number of different reports, some of which you might want to explore for this assignment. It includes:<\/span><\/p>\n\n
\n\t
Industry Report<\/span>\n\n\t
\n\t\t
Industry outlook<\/span><\/li>\n\t\t
Industry SWOT<\/span><\/li>\n\t\t
Top Companies<\/span><\/li>\n\t<\/ul>\n\t<\/li>\n<\/ul>\n\n
This guide will walk you through how to find an Industry Report. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"144b625e-993b-4c37-9ee2-f7019b239288"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
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Start by opening IBISWorld. Once you're on the main search page, simply enter a keyword related toyour desired industry in the search bar and click Search. (You can also search by NAICS code)<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1ea95718-24ab-4d35-8710-483398b54dc9"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":3.139717425431711,"y":21.768260869565218,"width":95.29042386185243,"height":62.11180124223602,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e72d92732ad.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"beb45da7-0ffa-4ac0-b323-0a80b7ca68ca"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
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On the results page, you can narrow your results by clicking on Country, which lets you choose between Canada, US, or China. The page will automatically update. Next Select the report you want and click on the title.<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2f2771cf-e0f2-457c-a97a-0500a30479e5"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.709576138147567,"y":24.791335403726713,"width":94.19152276295134,"height":59.00621118012422,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e72edcce029.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"71c51695-4d50-49b9-b83f-25c3193aabdf"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"fillSlideBackground":"#ffffff"},"elements":[{"x":6.279434850863423,"y":27.95031055900621,"width":81.63265306122449,"height":65.21739130434783,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Your searchable report can be navigated using the side navigation bar, where you can scroll through the various sections of the report. <\/span><\/p>\n\n
The report includes an Industry Outlook, Key Statistics, Financial Ratios and other essential data for your research. <\/span><\/p>\n\n
(<\/span>See the next slide for a video demonstration)<\/strong><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"a472dd30-c83e-45a2-a6f2-6f9001baca23"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.279434850863423,"y":9.316770186335404,"width":39.979123173277664,"height":16.082474226804123,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in IBISWorld<\/strong><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1e3db562-8789-4eb3-a88f-7e8e5f256450"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e880e8451.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":3.1397174254317113,"y":0.6211180124223602,"width":95.76138147566719,"height":99.37888198757763,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e730651b9bf.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"f06e0eb7-ab62-40c7-84fd-73bf1cf273f7"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in IBISWorld<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b770e7ff-6b67-49a5-b835-be63bf5fd896"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.7095761381475665,"y":3.105590062111801,"width":92.62166405023548,"height":24.844720496894407,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
You can download the report as a PDF Document by clicking the download icon at the top of the report. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"a421acee-6adc-465b-bd01-e9b4127fff59"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":7.849293563579278,"y":31.05590062111801,"width":89.01098901098901,"height":35.714285714285715,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-61e7312ad0e27.png","mime":"image\/png","copyright":{"license":"U"},"width":1078,"height":202},"alt":"Image of the header of an IBISWorld Report with the download icon highlighted by a yellow circle"},"metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"0e05e91f-2ded-48de-ad92-670307aac12e"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"elements":[{"x":20.408163265306122,"y":31.05590062111801,"width":64.36420722135007,"height":40.06211180124223,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
In the next section, we'll look at how to find articles for business research (Trade and Newspapers). <\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"200d34b4-49f0-43ff-8cc0-e4b33308a15a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{"imageGlobalBackground":{"path":"images\/imageGlobalBackground-5d80e81318bd2.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"enablePrintButton":true,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"},"summarySlideSolutionButton":true,"summarySlideRetryButton":true},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results"}},"metadata":{"title":"Industry Reports using IBISWorld","authors":[{"name":"Laurier Library","role":"Author"}],"license":"U","contentType":"Course Presentation"},"subContentId":"e0b7f8b7-5b9e-4f54-8109-1f511e3f4e97"},"useSeparator":"auto"},{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"slideBackgroundSelector":{},"elements":[{"x":10.989010989010989,"y":21.739130434782606,"width":72.21350078492935,"height":52.795031055900616,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Finding Industry Reports using Passport<\/strong><\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"cc5d3309-4cca-40bb-ad53-a9238b751c6e"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":82.67223382045928,"y":87.21649484536083,"width":15.44885177453027,"height":10.103092783505156,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-5d80eaa264bdb.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":260,"height":88},"alt":"Laurier University Logo"},"metadata":{"contentType":"Image","license":"U","title":"Laurier University Logo"},"subContentId":"13fe562d-10c0-43a4-8446-b1cadd75700f"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":5.219206680584551,"y":89.69072164948454,"width":16.49269311064718,"height":5.773195876288661,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
library.wlu.ca<\/strong><\/span><\/span><\/a><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"066e8c0a-a780-4a96-ac9c-25109a01f34a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e828af98e.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":4.7095761381475665,"y":3.105590062111801,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in Passport<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b7896084-fa33-4efd-a660-06a40dd562a0"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":7.849293563579278,"y":15.527950310559005,"width":86.49921507064364,"height":79.19254658385093,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Passport<\/a> is one of the most important tools you can use when researching video games. It gives you excellent market statistics and context to see how the market is functioning in real time. It includes:<\/span><\/p>\n\n
\n\t
Industry and Market Statistics<\/span><\/li>\n\t
Company Examples <\/span><\/li>\n\t
Consumer Demographics <\/span><\/li>\n<\/ul>\n\n
This guide will walk you through how to find an Industry Report. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2d7a841d-089e-402c-8a81-505f2784a61a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Industry Reports in Passport<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"65e51afb-be7a-4df0-8aab-c9d98e3e0b86"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.709576138147567,"y":0,"width":92.62166405023548,"height":83.85093167701862,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Start by logging into Passport and then select Industries from the menu bar along the top of the screen. <\/span><\/p>\n\n
You then will need to Select Appliances & Electronics - a new set of tabs will appear - select Toys & Games. <\/span><\/p>\n\n
On the Toys and Games home screen, use the box Explore Analysis:<\/span><\/p>\n\n
From the first drop down menu select Country Report<\/strong><\/span><\/p>\n\n
From the second drop down menu select Video Games<\/strong><\/span><\/p>\n\n
From the third drop down menu select your desired geography<\/strong><\/span><\/p>\n\n
And click Go<\/strong><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"6c57f97f-9d2e-44c2-92c6-22ca839e005a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e880e8451.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":4.7095761381475665,"y":3.105590062111801,"width":94.19152276295134,"height":93.16770186335403,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-620bc33c6c2ef.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"subContentId":"c388e489-e0f4-406d-9e65-cf00f0ec4299","metadata":{"contentType":"Video","license":"U","title":"Untitled Video"}},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"elements":[{"x":20.408163265306122,"y":31.05590062111801,"width":64.36420722135007,"height":40.06211180124223,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
In the next section, we'll look at how to find articles for business research (Trade and Newspapers). <\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"9b504dea-cb89-4b4c-a885-e1927c934488"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{"imageGlobalBackground":{"path":"images\/imageGlobalBackground-5d80e81318bd2.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"enablePrintButton":true,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"},"summarySlideSolutionButton":true,"summarySlideRetryButton":true},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results"}},"metadata":{"title":"Industry Reports using IBISWorld","authors":[{"name":"Laurier Library","role":"Author"}],"license":"U","contentType":"Course Presentation"},"subContentId":"dc093f36-cec3-462f-9df0-451d1d4fa21d"},"useSeparator":"auto"}]},"library":"H5P.Column 1.17","subContentId":"948af1ba-06e1-4539-ab82-89d2f3b5ef4d","metadata":{"contentType":"Column","license":"U","title":"Industry Research"}},{"params":{"content":[{"content":{"params":{"text":"
This section will help you find articles for your assignment. We will look at how to find articles from both Trade Journals and Newspapers<\/span><\/p>\n\n
Articles are important to any kind of research as they allow you to see key pieces of information that other databases might not reveal: <\/span><\/p>\n\n
\n\t
external and internal pressures happening in your company<\/span><\/li>\n\t
major innovations or organizational upheavals within your company<\/span><\/li>\n\t
company culture & organizational structure.<\/span><\/li>\n<\/ul>\n\n
<\/p>\n"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"c5b85d97-ec04-4864-bcb0-394ddb4413bd"},"useSeparator":"auto"},{"content":{"library":"H5P.CoursePresentation 1.25","params":{"presentation":{"slides":[{"slideBackgroundSelector":{},"elements":[{"x":10.989010989010989,"y":21.797360248447205,"width":72.21350078492935,"height":52.795031055900616,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Finding Trade Journal Articles using Business Source Complete<\/strong><\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"3af0ad64-b0c9-4cbf-8d6e-09f2a54a49e0"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":82.67223382045928,"y":87.21649484536083,"width":15.44885177453027,"height":10.103092783505156,"action":{"library":"H5P.Image 1.1","params":{"contentName":"Image","file":{"path":"images\/file-5d80eaa264bdb.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":260,"height":88},"alt":"Laurier University Logo"},"metadata":{"contentType":"Image","license":"U","title":"Laurier University Logo"},"subContentId":"b2f88b03-6614-456d-84e2-d6bfe7ae7f5d"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":5.219206680584551,"y":89.69072164948454,"width":16.49269311064718,"height":5.773195876288661,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
library.wlu.ca<\/strong><\/span><\/span><\/a><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"e04c41bd-a393-431a-82eb-f62f9b6ad522"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.299212598425197,"y":90.34267912772586,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Articles from Business Source Complete<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"84ed2664-adc2-4852-aeca-533c55f17afb"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.709576138147567,"y":3.1055900621118013,"width":92.62166405023548,"height":77.63975155279503,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Start by opening Business Source Complete.<\/a> Once you're on the main search page, enter keywords related to your search into the search bar and click Search. <\/span><\/p>\n\n
Tip: You may want to include the name of your company or individuals associated with that company AND some concept you are researching. <\/span><\/p>\n\n
For example, if I wanted to know about corporate culture at Google, I would search: <\/span><\/p>\n\n
Alphabet Inc AND<\/strong> Corporate Culture<\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b70937d6-2f98-47d1-b47e-7553eeb51eb1"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.299212598425197,"y":90.34267912772586,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Articles from Business Source Complete<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"f4356d7b-d0e1-4dd8-af9e-3816a4d2943a"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.279434850863422,"y":6.220869565217391,"width":91.05180533751962,"height":77.63975155279503,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e73aa2b43bb.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"d2cda854-98f0-4209-a797-95393564fdbd"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e832eed7f.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":6.279434850863423,"y":90.06211180124222,"width":59.2901878914405,"height":7.835051546391753,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Articles from Business Source Complete<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"4869dafa-292f-41f7-861e-705d7fd3c589"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":4.709576138147567,"y":3.1055900621118013,"width":92.62166405023548,"height":24.844720496894407,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
On the results page, you will need to narrow your results. Using the Refine Results menu on the left of the screen, alter the date to the timeline you want and then select your source type. Here, we will select Trade Publications. The page will then refresh. <\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"fcd9aa6e-cc49-450c-a0ae-75305e7ac14b"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":3.1397174254317113,"y":31.05590062111801,"width":95.76138147566719,"height":55.90062111801242,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e73bb936846.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"862edc72-e0cf-4220-9683-4205564e3b0f"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"fillSlideBackground":"#ffffff"},"elements":[{"x":6.279434850863423,"y":27.95031055900621,"width":81.63265306122449,"height":65.21739130434783,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Once your page has refreshed, go through the results to see if there are any trade journal articles that will be useful. <\/span><\/p>\n\n
When you find one, click on the title to bring you to the article information page. Here you can either download the article (usually as a PDF) or you can email yourself a copy of the article (besure to include a citation for your bibliography). <\/span><\/p>\n\n
(<\/span>See the next slide for a video demonstration)<\/strong><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1fe911fc-2190-43b6-b51d-49b8850ed8b0"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""},{"x":6.279434850863423,"y":9.316770186335404,"width":39.979123173277664,"height":16.082474226804123,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
Trade Publications from Business Source Complete<\/strong><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"e2591054-61d0-47f8-a579-e9149d6da9b8"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"slideBackgroundSelector":{"imageSlideBackground":{"path":"images\/imageSlideBackground-5d80e880e8451.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"elements":[{"x":3.139717425431711,"y":0,"width":95.76138147566719,"height":99.37888198757763,"action":{"library":"H5P.Video 1.6","params":{"visuals":{"fit":true,"controls":true},"playback":{"autoplay":false,"loop":false},"l10n":{"name":"Video","loading":"Video player loading...","noPlayers":"Found no video players that supports the given video format.","noSources":"Video source is missing.","aborted":"Media playback has been aborted.","networkFailure":"Network failure.","cannotDecode":"Unable to decode media.","formatNotSupported":"Video format not supported.","mediaEncrypted":"Media encrypted.","unknownError":"Unknown error.","invalidYtId":"Invalid YouTube ID.","unknownYtId":"Unable to find video with the given YouTube ID.","restrictedYt":"The owner of this video does not allow it to be embedded."},"sources":[{"path":"videos\/sources-61e7440ba3723.mp4","mime":"video\/mp4","copyright":{"license":"U"}}]},"metadata":{"contentType":"Video","license":"U","title":"Untitled Video"},"subContentId":"129a0d5e-da39-49d8-894a-6b21f9790c85"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}]},{"elements":[{"x":20.408163265306122,"y":31.05590062111801,"width":64.36420722135007,"height":40.06211180124223,"action":{"library":"H5P.AdvancedText 1.1","params":{"text":"
In the next section, we'll look at how to find Newspaper Articles from Factiva<\/span><\/span><\/p>\n"},"metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"672a5872-1d6d-4b5b-96f1-dc63b1d5b59d"},"alwaysDisplayComments":false,"backgroundOpacity":0,"displayAsButton":false,"buttonSize":"big","goToSlideType":"specified","invisible":false,"solution":""}],"slideBackgroundSelector":{}}],"keywordListEnabled":true,"globalBackgroundSelector":{"imageGlobalBackground":{"path":"images\/imageGlobalBackground-5d80e81318bd2.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":1836,"height":908}},"keywordListAlwaysShow":false,"keywordListAutoHide":false,"keywordListOpacity":90},"override":{"activeSurface":false,"hideSummarySlide":false,"enablePrintButton":true,"social":{"showFacebookShare":false,"facebookShare":{"url":"@currentpageurl","quote":"I scored @score out of @maxScore on a task at @currentpageurl."},"showTwitterShare":false,"twitterShare":{"statement":"I scored @score out of @maxScore on a task at @currentpageurl.","url":"@currentpageurl","hashtags":"h5p, course"},"showGoogleShare":false,"googleShareUrl":"@currentpageurl"},"summarySlideSolutionButton":true,"summarySlideRetryButton":true},"l10n":{"slide":"Slide","score":"Score","yourScore":"Your Score","maxScore":"Max Score","total":"Total","totalScore":"Total Score","showSolutions":"Show solutions","retry":"Retry","exportAnswers":"Export text","hideKeywords":"Hide sidebar navigation menu","showKeywords":"Show sidebar navigation menu","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","prevSlide":"Previous slide","nextSlide":"Next slide","currentSlide":"Current slide","lastSlide":"Last slide","solutionModeTitle":"Exit solution mode","solutionModeText":"Solution Mode","summaryMultipleTaskText":"Multiple tasks","scoreMessage":"You achieved:","shareFacebook":"Share on Facebook","shareTwitter":"Share on Twitter","shareGoogle":"Share on Google+","summary":"Summary","solutionsButtonTitle":"Show comments","printTitle":"Print","printIngress":"How would you like to print this presentation?","printAllSlides":"Print all slides","printCurrentSlide":"Print current slide","noTitle":"No title","accessibilitySlideNavigationExplanation":"Use left and right arrow to change slide in that direction whenever canvas is selected.","accessibilityCanvasLabel":"Presentation canvas. Use left and right arrow to move between slides.","containsNotCompleted":"@slideName contains not completed interaction","containsCompleted":"@slideName contains completed interaction","slideCount":"Slide @index of @total","containsOnlyCorrect":"@slideName only has correct answers","containsIncorrectAnswers":"@slideName has incorrect answers","shareResult":"Share Result","accessibilityTotalScore":"You got @score of @maxScore points in total","accessibilityEnteredFullscreen":"Entered fullscreen","accessibilityExitedFullscreen":"Exited fullscreen","confirmDialogHeader":"Submit your answers","confirmDialogText":"This will submit your results, do you want to continue?","confirmDialogConfirmText":"Submit and see results"}},"metadata":{"title":"Trade Journals using Business Source Complete","authors":[{"name":"Laurier Library","role":"Author"}],"license":"U","contentType":"Course Presentation"},"subContentId":"2845864a-b6e5-41fd-bdb8-b2f5d366d9d2"},"useSeparator":"auto"}]},"library":"H5P.Column 1.17","subContentId":"85bebd19-645c-4c05-a6a8-454955e11c4e","metadata":{"contentType":"Column","license":"U","title":"Finding Business Articles"}}],"behaviour":{"defaultTableOfContents":true,"progressIndicators":true,"progressAuto":true,"displaySummary":true},"read":"Read","displayTOC":"Display 'Table of contents'","hideTOC":"Hide 'Table of contents'","nextPage":"Next page","previousPage":"Previous page","chapterCompleted":"Page completed!","partCompleted":"@pages of @total completed","incompleteChapter":"Incomplete page","navigateToTop":"Navigate to the top","markAsFinished":"I have finished this page","fullscreen":"Fullscreen","exitFullscreen":"Exit fullscreen","bookProgressSubtext":"@count of @total pages","interactionsProgressSubtext":"@count of @total interactions","submitReport":"Submit Report","restartLabel":"Restart","summaryHeader":"Summary","allInteractions":"All interactions","unansweredInteractions":"Unanswered interactions","scoreText":"@score \/ @maxscore","leftOutOfTotalCompleted":"@left of @max interactions completed","noInteractions":"No interactions","score":"Score","summaryAndSubmit":"Summary & submit","noChapterInteractionBoldText":"You have not interacted with any pages.","noChapterInteractionText":"You have to interact with at least one page before you can see the summary.","yourAnswersAreSubmittedForReview":"Your answers are submitted for review!","bookProgress":"Book progress","interactionsProgress":"Interactions progress","totalScoreLabel":"Total score","a11y":{"progress":"Page @page of @total.","menu":"Toggle navigation menu"}}