{"panels":[{"content":{"params":{"text":"

Know what industries your company operates in - What kind of company is it \u2013 Pubic vs. Private - What business, products, services does your company provide? - The Strengths, Opportunities, Weaknesses and Threats (SWOT) of your company - The Market Share \u2013 where does your company sit? - Company financials<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"a8143a93-39a0-47f3-8192-e0dd722fd694","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Company Information Research"},{"content":{"params":{"text":"

SEDAR An online database that collects together companies\u2019 public filings. Use this for Canadian companies \u2013 you can find similar information for US companies on EDGAR<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"9b11a99c-35e2-4cac-bbc1-54c8ed6e018a","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Annual Reports pt. 1"},{"content":{"params":{"text":"

Company Websites These can be a wealth of information and can often lead you to an annual report or a corporate plan. Please remember: these are published by companies, so they can include biased information.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"2f03e31f-c082-4ab4-81d8-6abe60820778","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Annual Reports pt 2"},{"content":{"params":{"text":"

Mergent: <\/p>\n\n

Provides company profiles of global publiclytraded companies. Includes business description, histories, financials etc.<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"0087740a-7845-471b-a30e-4d5ecbe35213","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Analyst Reports"},{"content":{"params":{"text":"

MarketLine: <\/p>\n\n

Provides company profiles of global of public and (some) private companies. Includes SWOTs<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"f09f2a12-8165-42cb-bee2-4a04c35b8e77","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Analyst Reports pt. 2"},{"content":{"params":{"text":"

Articles are an essential tool when doing company research. They provide:<\/p>\n\n

- Valuable context into your company and their operations<\/p>\n\n

- Public opinion about your company<\/p>\n\n

- Marketing information<\/p>\n\n

- Analysis about your company<\/p>\n\n

- Little known facts<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"b9a7ff1f-2f6e-4252-bc79-8f6b3e584539","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Article Research"},{"content":{"params":{"text":"

A popular article might come from a newspaper or a magazine and are often intended for the general public, written by journalists and include either current events or popular topics.<\/p>\n\n

Examples include: New York Times, Time Magazine, MacLeans Magazine<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"07ca1dbe-8681-4223-9643-f7e38fbd3a62","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Popular Articles"},{"content":{"params":{"text":"

A Trade Publication is designed to inform people working in a specific industry, written by members of that industry. They can include topics of interest to that industry and are often very current.<\/p>\n\n

Examples include: HR Review <\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"9c30b7d6-0217-4b2b-963e-e473ebf8e0a6","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Trade Publications"},{"content":{"params":{"text":"

Academic articles are written by (and for) academics and researchers \u2013 they are based on secondary and primary research, include references, can be peer reviewed and are not as current as the other examples.<\/p>\n\n

Examples include: Journal of Business Ethics <\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"9ac8030e-0bcd-406c-98ab-bc0c3c09ccb5","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Academic Articles"},{"content":{"params":{"text":"

Construct a search using key phrases that you brainstormed: your company name, subsidiaries of your company, products or services; key events or people:<\/p>\n\n

- e.g. The Hershey Company | Michele Buck<\/p>\n\n

Develop a search string by combining phrases using AND (to narrow your search); OR (to broaden your search):<\/p>\n\n

- e.g. \u201cThe Hershey Company\u201d AND marketing OR advertising<\/p>\n\n

Use quotes when searching for a phrase: -<\/p>\n\n

e.g. \u201cThe Hershey Company\u201d<\/p>\n\n

Use Truncation (*) to find relevant variations on a word:<\/p>\n\n

- e.g. \u201cThe Hershey Company\u201d and organiz*<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"f2b784d4-8ed0-4dae-936a-ecbfd2dcc69e","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Doing Article Research"},{"content":{"params":{"text":"

Business Source Complete: <\/p>\n\n

Contains articles from all three types and as an added bonus, include HBR.<\/p>\n\n

Note: this is very US centric, but still one of my topic picks<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"f088b7c6-c3c6-4eef-bac3-a15412e52ec3","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Article Databases"},{"content":{"params":{"text":"

Factiva:<\/p>\n\n

Contains articles from over 9000 worldwide sources. This is the best resource to use when doing any newspaper article research Include a lot of Canadian resources<\/p>\n\n

Includes Survey and Poll Data<\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"fb0667a1-72ea-4d40-82e8-ae8f7a2edba5","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"}},"title":"Article Databases"}],"hTag":"h2"}