{"taskDescription":"Introduction to PEST Analysis","pagesList":[{"params":{"elementList":[{"params":{"text":"

In this documentation, you will be introduced to the PEST Analysis framework for evaluating influences on business strategies.<\/p>\n\n

In this first step, you can include the Goals you hope to achieve in this documentation. Some examples of the goals you may consider include:<\/p>\n\n

Learn about the PEST analysis framework<\/li>\n\t
Learn how to create a PEST diagram<\/li>\n\t
Describe your project<\/li>\n\t
Develop the Political influences for your project<\/li>\n\t
Develop the Economical influences for your project<\/li>\n\t
Develop the Social influences for your project<\/li>\n\t
Develop the Technological influences for your project<\/li>\n<\/ul>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"1d7f7712-f436-49c5-935b-0b499ea3a5cc"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Introduction to this Documentation tool"},"subContentId":"e72dfd4d-401d-4dcd-90b3-cc78c69ea66d"},{"params":{"description":"Insert the goals that you have chosen to work with.","defineGoalText":"Create a new goal","definedGoalLabel":"User defined goal","defineGoalPlaceholder":"Write here...","goalsAddedText":"Goals added:","specifyGoalText":"Specification","removeGoalText":"Remove","helpTextLabel":"More information","goalDeletionConfirmation":{"header":"Confirm deletion","message":"Are you sure you want to delete this goal?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"helpText":""},"library":"H5P.GoalsPage 1.5","metadata":{"contentType":"Goals page","license":"U","title":"PEST Analysis Goals page"},"subContentId":"725b601e-5f25-4939-b514-bf074a628523"},{"params":{"elementList":[{"params":{"text":"
PEST analysis is a framework that categorizes macro-environmental influences in strategic planning. These influences may include political<\/strong>, economic<\/strong>, social <\/strong>and technological <\/strong>forces often used in the environmental scope of this process. Two additional factors are also occasionally added to the analysis, environmental and legal, to make a broader PESTEL analysis, but these factors are not required to be separated into individual categorical analysis as they can easily be amalgamated within the other categories.<\/p>\n\n
The goal of PEST analysis is to examine the overall impact of each of these categories (and the potential or real correlation with each other) on the business. The results are often used either to take advantage of potential opportunities and\/or to make contingency plans for opposing threats when preparing business and strategic plans.<\/p>\n\n
Global, national and local economic conditions all contribute and affect how easy or difficult it is for a business to be successful, grow and be profitable as all of the conditions affect capital availability, cost, and demand as well as influence and impact supply and labor. The four perspectives, which give a logical structure, provide a clear presentation for further discussion and proactive decision-making. In writing a good PEST, the subject should be a clear definition of the market being addressed, which may include issues such as:<\/p>\n\n